The new 2009/2010 Aurastella Catalog came out this past month and I'm so pleased that our price points are even better than last year! The biggest piece of news is that we are now boasting 43% of the pieces are under $50! That's quite a jump from last year when it was closer to 30% under $50! Great news for our customers and nothing sacraficed in terms of quality either! See the chart below for the breakdown in the new catalog!
Breakdown by Price Points- Aurastella Catalog 2009-2010
Price Range # Pieces % of Collection
$25 & under 50 14%
$50 & under 107 29%
$51 - $100 150 40%
$101 - $150 37 10%
$151 - $200 22 6%
Over $200 4 1%
43% of the line is under $50
83% of the line is under $100
There is a great article about jewelry price points here, take a peak!
Wednesday, September 2, 2009
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